Sunday Mar 12, 2023

Episode #21: New or Classic Coca-Cola?

If you were around back in the 80's, then you experienced a marketing nightmare for one of the world’s leading soft drink distributors. Since 1942, Coca-Cola's marketing share had dropped from 60% down to 24%. They were seeing companies such as Pepsi (born here in the Carolinas) and other diet drinks really taking the market share.

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